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Va Va Froome: The Social Yellow Jersey
Did success in the Tour de France lead to growth on social media? [spoiler: yes. But, if you're not a leading rider or team, can you still drive growth?] “To create the first British winner of the Tour...
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The Mobile Live Streaming Battle Continues
It's now four months since a bag of sweets almost toppled UFC Lightweight Interim Champion Conor McGregor on our mobile live stream audiences table. A lot has changed since then. We've had two days of...
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The World Is Not Landscape. Vertical Video Is On The Rise.
A lot has changed since 2000. Take the lessons learned from the dot-com boom and bust. We no longer gleefully accept the latest fad with no strings attached. We still have the hype trains surrounding...
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Going Global: Taking British Sports Brands Abroad – SXSW Panel
Downton Abbey. William & Kate. Burberry. There has arguably never been a better time to be a British export. But does the same apply in sport? How can you take a symbol of national sporting pride,...
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The NBA ‘first’ to 1bn. Does social media size matter?
The NBA is the first professional sports league to have more than ‘1bn likes’ across its global social media accounts says the league’s press release of 12 February 2016 - but where does that number...
View ArticleInnovation With Fan Engagement: Making ‘Rugglebox’ for O2 and the 6 Nations
Our favourite projects include fans, innovation and content creation that delivers business benefit which is why last week's rapid-reaction trial to create a rugby version of television's Gogglebox...
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Leicester City’s digital growth as unprecedented as Premier League win
Leicester City’s fairytale victory in this year’s Premier League is almost without precedent in modern sport, as is their rise in worldwide social media following. By investing time and resources into...
View ArticleEmbrace the Fear – Don’t Just React
#FOMO. To spell it out, this is the Fear of Missing Out… a trend that has popped up on our radars once more – much like the undead – as Halloween is here. With the public’s attention focused upon the...
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Digital localisation: Go deep, or go home
An issue that major sports brands face is that while they may dominate in their core market, their major growth opportunities lie abroad… and yet, their digital expansion efforts are frequently...
View ArticleThe International Language of Football (or not)
This is an interesting piece of video from FC Barça; aimed at international fans, with a presenter, in English, it’s an examination of ‘strategic goals’, which turns out to mean ‘set piece goals’....
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